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Bitcoin Takes on Gold for Diwali, Helped by Top Bollywood Stars

Ahead of Diwali, two of Bollywood’s leading men are pitching another option during India’s annual gold shopping spree: cryptocurrencies. India’s top two crypto platforms have each tapped stars — one, Amitabh Bachchan, may be the most famous Indian actor of all time — to promote cryptocurrencies as a superior and easy investment ahead of Dhanteras, the auspicious first day of the holiday, when buyers traditionally splurge on gold . Indians have expanded their Diwali investments to include stocks , real estate, diamonds and other assets. Cryptocurrency exchanges like Bangalore-based CoinSwitch Kuber and CoinDCX are touting Bitcoin as another option. […]

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