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Why the Ultra-Wealthy Are Paying $150K a Year for This Luxury Concierge Service

St. Barts (Inset: Sienna Charles founder Jaclyn Sienna India) Sean Pavone Photo/; Courtesy of Subject/Anna Gunselman “People are spending money like it’s going out of style,” says Jaclyn Sienna India, founder of Sienna Charles, a boutique travel company that she has transformed into a lifestyle concierge firm. Its new membership model runs its clients — billionaires, studio heads and celebrities — $150,000 a year. For the one percent, according to India, the pandemic prompted a pivot toward more extravagant purchases. During the height of COVID-19 travel lockdowns and bans, India got her clients into hard-to-enter places (think Azerbaijan), tricky […]

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