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Alia invests in waste-flower recycling startup

Bollywood actress Alia Bhatt has invested in Phool.co, a start-up backed by IIT-Kanpur that converts floral waste into charcoal-free luxury incense products. Founded in 2017 by engineering graduate Ankit Agarwal, Phool.co has also received Fair for Life – Fairtrade and Ecocert Organic & Natural certificates. Using its ‘flowercycling’ technology, the start-up has also launched a product that it calls ‘Fleather’ — an alternative to animal leather made with flowers. In the media release announcing the investment, Alia is quoted as saying: “I admire the founder’s vision of making incense and bio-leather from recycled flowers, thereby contributing to keeping our […]

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