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Affle India shares hit upper circuit for second day post stock split. Should you buy/hold?

The company’s scrip was locked in the 5% upper circuit on the BSE for the second consecutive day on Friday after the stock split process. Affle India shares have been split in the ratio of 1:5 i.e., one (1) equity share of ₹10 face value has been subdivided into five equity shares of ₹2 face value each. The company said that the stock split is aimed to facilitate larger shareholder base and aid liquidity. Affle (India) is a technology platform, which enables advertisers to do targeted advertising. It helps advertisers to measure the effectiveness of advertisement as it charges […]

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