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How India’s news media became an elaborate PR machine: It’s the economy, stupid

The boom of the 2000s met the inevitable decline of 2008, followed by a political atmosphere that was hostile to independent journalism. What caused India’s news media to become an elaborate PR machine for the government and corporates? It’s the economy, stupid. Let me unpack this a bit by comparing two numbers from the Centre for Monitoring Indian Economy’s monthly employment data . Five years ago, in September 2016, there were about 10.3 lakh people working in India’s media and publishing industry. In August 2021, it dropped to 2.3 lakh. That’s a whopping 78 percent drop in media and […]

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