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Why India celebrates Holi: The legends behind the festival of color

New Delhi (CNN) — It’s the bold image of India most often seen in ad campaigns, films and music videos: People coming together from all walks of life to sing, dance and splash their friends and family with colored powder and water. Brands such as Sony and Canon have used the vibrant festival to showcase their products. British Airways recently joined in the fun with cabin crew members celebrating in cities across India. Even Chris Martin of the band Coldplay, though he irked some in the process , got involved in Holi traditions in the music video for "Hymn […]

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