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Indian online detergent boycott misfires

Ten million people have watched the advert A social-media campaign against a brand of washing powder in India has raised eyebrows by taking an accidental sideswipe at a Microsoft app. The advert for Surf Excel uses the upcoming Hindu spring festival of Holi to illustrate a story about cross-communal harmony, India’s Telegraph newspaper reports. The advert shows a girl on a bicycle enjoying the popular Holi practice of being pelted with balloons full of coloured paint and water, then taking a small boy dressed in pristine white Muslim clothes to prayers at his mosque before promising to play Holi […]

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