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Apple will hang up on older models, small stores to retain premium edge

The govt has approved Wistron’s Rs 5,000-crore plan to produce the top-end iPhone models in the country. Apple will stop selling the iPhone 6 and 6 Plus in India and move out of small stores and outlets where sales don’t exceed 35 units per month, three senior industry executives said. The strategy is to reinforce Apple’s premium positioning in the Indian market and increase the entry price of iPhones by more than Rs 5,000 with the iPhone 6s and 6s Plus. The iPhone maker had offered the iPhone 6 (32 GB) — introduced in 2014 — at about Rs […]

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