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With global brands, all the world’s a stage for Mahindra

Anand Mahindra said that while people questioned the rationale behind stretching brand ‘Mahindra’ across segments, the company did a “phenomenal job” in stretching it as far as it could go. Anand Mahindra NSE 0.86 % has said his company will use its “bouquet of brands” to transition from a home-grown automaker to a multinational automotive corporation. The company sees, Ssangyong in South Korea, Peugeot Scooters and Automobili Pininfarina in France, and Italy respectively, and Mahindra North America in the US as key beachheads to grow the Mahindra Automotive Group footprint beyond organic expansion into Chile, South Africa, Southeast Asia […]

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