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BJP’s new social engineering

Social engineering was a phrase coined by the former BJP general secretary K.S. Govindacharya, who was in the mid to late 90s, the most influential RSS figure loaned to the party. Beyond the Pulwama-Balakot impact and the persona of Narendra Modi, the BJP has moved swiftly with as many alliances it could tie up in the last lap leading up to Election 2019. But what the BJP has also done in the years post-2014 is rejigged its social engineering when promoting state leadership. This has to be understood as it will have an important impact on the outcomes in […]

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