There’s little doubt that the mid-range smartphone segment is the most hotly contested category in India, at least as far as shipment volumes are concerned. Over the years, brands like Xiaomi and Honor have optimized their sales strategies and have consistently eaten into the marketshare of previous market leader Samsung. Samsung’s M Series represents a return to form. Striking a balance between high-end specifications and a continuous race to the bottom as far as price is concerned is tricky. It has taken Samsung a few years but the company’s M series of phones indicates a return to form. We […]

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