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#SorryNotSorry: Indian Companies Trying to Make Quick Buck Off IAF Strike is Plain Crass

‘War! What is it good for? Absolutely nothing’. That’s how the song goes anyway, but Indian companies don’t seem to agree with Edwin Starr, the original composer of that seminal song. And as far as marketing strategies for restaurants go, this one leaves a greasy taste in the mouth; it’s just that oily. And by that, we mean it’s cloying and ingratiating, not just fattening. Burger Singh, an Indian burger brand (what else could it be, with a name like that) decided to combat yet another business day by exploiting news of the air strike conducted by the Indian […]

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